Leading creative and brand strategy initiatives is where Ashlie Bucy has spent the majority of her career. She has designed national advertising campaigns, managed strategic partnership programs, and led multiple corporate rebranding initiatives. Ashlie’s professional experience spans the legal, business services, technology, and non-profit sectors and includes companies ranging in size from family owned start-ups to multi-billion dollar organizations. Most recently she served as the Chief Branding Officer at Redgrave LLP, a DC-based legal technology start-up. Prior to joining Redgrave, she was the Director of Marketing at TCDI (Technology Concepts Design Inc.). Some of Ashlie’s work highlights include:
- Overseeing the production of Massive Open Online Course (MOOC) content for McKinsey and Company’s Recovery and Transformation Services practice
- Designing integrated marketing campaigns to take products and services to market with a proof-positive impact on sales
- Developing and managing intra-company communication policies
- Leading major corporate rebranding initiatives involving market assessments, creative, and communication strategy
In addition to her professional career, Ashlie has spent the past 13 years as a champion for underserved and under-recognized high school students. As the co-founder and former Executive Director of Dustin’s GreenHouse, she helped build a unique global and service based learning program that continues to change the lives of students throughout Guilford County. She serves of the board of directors for the Institute of Political Leadership (IOPL) and is a member of the North Carolina School Counseling Strategic Leadership Team. Ashlie also serves on the advisory committee for the North Carolina Department of Public Instruction’s Teacher Working Conditions Survey.
Born in Greensboro, North Carolina, Ashlie is a graduate of the University of North Carolina at Chapel Hill. She worked in strategic communications at Squier Knapp Dunn (now SKDKnickerbocker) in Washington DC and as a personal assistant to George Stephanopoulos at ABC News in New York, New York, before coming back to North Carolina in 2003.